Lukas Fricke is a sixth generation pork producer in Ulysses, Neb. He is a graduate of the University of Nebraska-Lincoln (UNL). Lukas and his family run a nursery-to-finish pig operation and farms row crops. He is active in promoting the importance of involving youth in the pork industry, and has been a volunteer helper with the Nebraska Pork Producers Association advising people through posts on social media about pork products. He also has helped the National Pork Board with some of their social media activities, and has helped with National Ag Youth Institute by donating meals for incoming students at UNL. One thing Lukas would like to see happen in the pork industry is for the younger generations to step up to active leadership roles to help tell our story to keep this industry moving forward.