In 2008, when pork producers introduced We Care(SM), it was important that five of the six ethical principles to be addressed were production-related: produce safe food, promote animal well-being, protect public health, safeguard natural resources, and provide a safe work environment. The sixth ethical principle addresses something we do so well–contribute to a better quality of life in our home communities. The Hams Across America campaign addresses these objectives.

Hams Across America was launched as a joint effort of the National Pork Board and National Pork Producers Council, while working with state associations. The campaign kicks off on “Giving Tuesday,” November 26, two days before Thanksgiving, and ends on December 31. In 2018, more than a half million pounds or nearly 2.2 million servings of pork were distributed through the Hams Across America campaign. This year, Nebraska is committing $4,000 worth of ham to those in need in the Lincoln and Omaha areas.

We invite you to join this effort to help people in your community overcome the challenge of food insecurity by donating a ham to a local food shelf, organization, or someone in need in your community. Please take a photo or video of your event and post it to your Facebook page using #HamsAcrossAmerica #GiveAHam #WeCare and tagging the Nebraska Pork Producers Association (NPPA). Or you can send it to Sandra Kavan at and she will post it to the NPPA’s Facebook page.